STATE OF PLAY
Video games are a global medium, enjoyed across a wide variety of devices — in the US alone, video game content generated $35.4 billion in 2019. Like many other mediums with massive consumer appeal, there’s a lot to be learned by examining the wide array of demographics that make up the video game playing base. This includes traditional demographics such as gender and age, but also groups defined by their love of games.
New Paradigm’s “State of Play” report details some of these demographics, with interesting results. For example:
- Smartphones were the most used device for playing games, but consoles were the favorite.
- Older Video Game Players (VGPs) preferred the “Free to Play” model by large margins, whereas younger VGPs preferred to pay full price for a game.
- When VGPs were asked to self-identify as a “Gamer,” males were more than twice as likely females to do so.
We continue to explore how Americans view video games, which we’ll release periodically.
New Paradigm and AudienceNet surveyed 3,003 US respondents in Q4 2019. Respondents took part in a multi-question survey that gathered information on video game usage, gameplay, and questions about video games in society. Respondents were divided into gamers and non-gamers, based on how much time they spent playing video games.
38% of respondents reported playing video games more than 30 minutes per week. These individuals were classified as VGPs and were asked a variety of questions including:
- Their preferences for games and devices
- Frequently played and favorite game genres
- How they interact with video games media to make purchasing decisions
- Their thoughts on different ways to pay for video games
- Self-identification with game culture
- Whether or not they considered themselves “Gamers”
Out of 3,003 respondents, 1,147 played video games for 30+ mins a week
Respondents were asked about all of the devices they used to play games, and then were asked to pick a favorite device.
Devices used to play video games
Favorite Devices for Playing Video Games
Video Game Players by Gender
All Devices Except Mobile
Favorite Device By Age Group
Genres played, by frequency
Frequently played, by gender
What influences purchasing decisions?
- Very influential
- Somewhat influential
- A little influential
How important are the following when finding new video games? (Somewhat/very important)
How do you prefer to support games?
Pay full price for a game
Get a game free to play, and purchase microtransactions if I like the game
Pay full price for a game, and then purchase additional content if I want it
Pay a subscription fee to access the game
Buy a full game in pieces (e.g episodic games)
Full price vs. free to play, by age group
GAMER CULTURE AND IDENTITY
Video Game Players were asked a series of questions about their identity with, and participation in, various aspects of video games and video game culture.
Finally, VGPs were asked if they identified themselves as gamers — 42% of them did, males being more than twice as likely as females to identify this way.