State of Play | NP

STATE OF PLAY

Video games are a global medium, enjoyed across a wide variety of devices — in the US alone, video game content generated $35.4 billion in 2019.  Like many other mediums with massive consumer appeal, there’s a lot to be learned by examining the wide array of demographics that make up the video game playing base.  This includes traditional demographics such as gender and age, but also groups defined by their love of games.  

New Paradigm’s “State of Play” report details some of these demographics, with interesting results.  For example:

  • Smartphones were the most used device for playing games, but consoles were the favorite.
  • Older Video Game Players (VGPs) preferred the “Free to Play” model by large margins, whereas younger VGPs preferred to pay full price for a game.
  • When VGPs were asked to self-identify as a “Gamer,” males were more than twice as likely females to do so.

We continue to explore how Americans view video games, which we’ll release periodically. 

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METHODOLOGY

New Paradigm and AudienceNet surveyed 3,003 US respondents in Q4 2019. Respondents took part in a multi-question survey that gathered information on video game usage, gameplay, and questions about video games in society. Respondents were divided into gamers and non-gamers, based on how much time they spent playing video games.

38% of respondents reported playing video games more than 30 minutes per week. These individuals were classified as VGPs and were asked a variety of questions including:

  • Their preferences for games and devices
  • Frequently played and favorite game genres
  • How they interact with video games media to make purchasing decisions
  • Their thoughts on different ways to pay for video games
  • Self-identification with game culture
  • Whether or not they considered themselves “Gamers”
0%

Out of 3,003 respondents, 1,147 played video games for 30+ mins a week

DEVICE PREFERENCE

Respondents were asked about all of the devices they used to play games, and then were asked to pick a favorite device.

Devices used to play video games

Console

0 %

Smartphone

0 %

Desktop

0 %

Laptop

0 %

Tablet

0 %

VR

0 %

Other

0 %

Favorite Devices for Playing Video Games

Video Game Players by Gender

All Devices

All Devices Except Mobile

Smartphone/Tablet Only

Favorite Device By Age Group

GAME PREFERENCE

Genres played, by frequency

  • Frequently
  • Occasionally
  • Rarely

16-24

Shooters
0%
Action
0%
Role Playing
0%
Mobile
0%

25-34

Action
0%
Shooters
0%
Adventure
0%
Role Playing
0%

35-44

Mobile
0%
Action
0%
Shooters
0%
Adventure
0%

45-54

Mobile
0%
Casual
0%
Action
0%
Arcade
0%

55+

Casual
0%
Mobile
0%
Arcade
0%
Strategy
0%

Frequently played, by gender

PURCHASING OPINIONS

What influences purchasing decisions?

  • Very influential
  • Somewhat influential
  • A little influential

How important are the following when finding new video games? (Somewhat/very important)

0%
Getting recommendations from my friends
0%
Getting recommendations from YouTube and Twitch personalities
0%
Paying attention to what is popular on social media
0%
Getting automated recommendations, like those from the App Store, Steam , or console stores
0%
Watching press conferences and trade show announcements, such as E3 or Gamescom
0%
Reading video game magazines
0%
Following specific companies on social media

How do you prefer to support games?

Pay full price for a game

0%
All
0%
Male
0%
Female

Get a game free to play, and purchase microtransactions if I like the game

0%
All
0%
Male
0%
Female

Pay full price for a game, and then purchase additional content if I want it

0%
All
0%
Male
0%
Female

Pay a subscription fee to access the game

0%
All
0%
Male
0%
Female

Buy a full game in pieces (e.g episodic games)

0%
All
0%
Male
0%
Female

Full price vs. free to play, by age group

16-24

0%
Full price
0%
Microtransaction

25-34

0%
Full price
0%
Microtransaction

35-44

0%
Full price
0%
Microtransaction

45-54

0%
Full price
0%
Microtransaction

55+

0%
Full price
0%
Microtransaction

GAMER CULTURE AND IDENTITY

Video Game Players were asked a series of questions about their identity with, and participation in, various aspects of video games and video game culture. 

Finally, VGPs were asked if they identified themselves as gamers — 42% of them did, males being more than twice as likely as females to identify this way.

0%
of those who play 30+ minutes a week self-identify as “Gamers"
Male
0%
Female
0%

Consider themselves "gamers" by age group

0%
16-24
0%
25-34
0%
35-44
0%
45-54
0%
55+

STRONGLY AGREE THAT...

I am actively involved in video game culture such as going to shows, visiting message boards, and reading video game focused magazines/websites/blog

0%
Male
0%
Female

I am always talking to other people about video games

0%
Male
0%
Female

Video games are my favorite kind of entertainment

0%
Male
0%
Female

I know more about video games than most people I know

0%
Male
0%
Female

Video games are central to my life

0%
Male
0%
Female

My friends/family often ask me about new video games

0%
Male
0%
Female

I like receiving video game-related items like pins, posters, figures and accessories as gifts or promotions, but I usually won’t buy them for myself

0%
Male
0%
Female

I like buying video game-related items like pins, posters, figures, and accessories

0%
Male
0%
Female

The video games I play are a big part of my identity

0%
Male
0%
Female

I pay attention to the studios/publishers that make video games

0%
Male
0%
Female

I enjoy independent (“indie”) video games that a lot of people don’t know about

0%
Male
0%
Female

I enjoy popular, “Triple AAA” video games that a lot of people play

0%
Male
0%
Female

A video game studio/publisher’s reputation is a factor in whether or not I will buy a game that they make

0%
Male
0%
Female

I care about issues that impact the video game industry, such as sexism, overworked employees, and monetization issues

0%
Male
0%
Female

People often ask my advice about new devices and mobile apps

0%
Male
0%
Female

I am usually among the first of my friends to try new devices and mobile apps

0%
Male
0%
Female

I am a creature of habit

0%
Male
0%
Female

I always like to explore new things

0%
Male
0%
Female

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